What is the activity of Butterfleye?
Butterfleye is developing, as a first product, smart swimming goggles that can track the swimmer’s heart rate with instant visual feedback. Its patent (pending) is also a platform for the development of many other applications in the field of sports technology, biomedical devices and data storage.
Butterfleye is currently focused on improving its current prototype, and getting worldwide exposure in the scope of licensing its patent.

What are the biggest challenges you faced starting up and how did you overcome them?
The biggest challenge I found so far is the limited resources available for hardware development in the region. It took me a very long time to be able to gather a small team to develop the second version of the prototype.

What do you enjoy most from your stay in Berytech?
What I love about Berytech is that the minute you enter the building, you can feel the entrepreneurship spirit. The atmosphere is well setup for people in this particular mindset.

What are the best things about running a business?
Personally, I think that the best aspect of running a business is the possibility of applying all of my crazy ideas. My thinking has no limits! Another fun aspect is being able to determine my own work hours and location!

Where do you see your company in the coming five years?
I am working in the direction of making my company one of the pillars in sports technology: providing athletes with the right everyday tools for their training! Practically, this would mean having a line of products that would provide many other features and can be applied to other sports activities.

Do you have any advice to give for aspiring entrepreneurs?
My advice for anyone who has a business idea is to go for it without thinking twice. I had a very difficult time transitioning from the corporate world into the entrepreneurship world. I was scared and did not think I was up to the task. I am still scared, but I have never been happier working and the experience I am gaining now is invaluable!


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